Wayne Fearnley
beachpackmock.jpg

Topman

 

Project Title: Topman: The Beach
Project Type: Identity/Experience
Client: Topman

Topman tasked me to create a pop up event to celebrate their flagship store opening in Manchester's Intu Trafford Centre by bringing Manchester in to the store.

Ian Brown had a famous quote about Manchester saying "Manchester's got everything except a beach", so Topman will be bringing the beach to Manchester — meaning, Manchester now has everything.