Wayne Fearnley

Red Dog

Graphic Design,
Visual Identity +


Red Dog is a strategic brand consultancy based in Manchester. The aim of the project was create a brand and website that was easily understandable and cut out all the confusion and the grey areas of brand strategy and consultancy.

The project was about simplificaton. In an industry filled with cowboys and big words, Red Dog wanted to be clear, honest and easy to talk to.

The scope of work involved a new visual identity, a custom built typeface and a new website.

Project Title: Red Dog
Project Type: Identity/Typography
Client: Red Dog

red dog guidelines 2.jpg