Merchant Type

 
 

Merchant

Merchant is a 4 weight san serif which takes it vernacular from many of the 20th century British typefaces, particularly the foundations set by Eric Gill, Edward Johnston and Margaret Calvert. The forms tell a story of the past but with a modern approach. Counters have been pushed wider and open so Merchant can work just as well in text sizes as it does in display. Merchant comes with alternate characters for improved flexibility.

 

Merchant Light

Weatherman

Merchant Regular

Weatherman

Merchant Medium

Countability

Merchant Bold

Unattractive
 

Merchant Light

This is important to remember. Love isn't like pie. You don't need to divide it among all your friends and loved ones. No matter how much love you give, you can always give more. It doesn't run out, so don't try to hold back giving it as if it may one day run out. Give it freely and as much as you want.


Merchant Regular

Do you really listen when you are talking with someone? I have a friend who listens in an unforgiving way. She actually takes every word you say as being something important and when you have a friend that listens like that, words take on a whole new meaning.